I is the word for three: the first is the user's mouth reputation, product quality can not be said that according to their ads, but all consumer products used, or is in the minds of consumers can really register;

    The second mouth is to be relevant authorities, industry and national institutions recognized by the key is whether the technology has advantages;

    The third is the mouth of all users and the media, the media company's public image of the community, the public image of the evaluation, can maintain internal and external consistency. These three aspects are able to maintain consistency, there will be a quality, after the consumers, users, registered in the minds of the community, created their own brands.